We define the frame; we are natural storytellers. Think about it. In any conversation we’re a part of we help to articulate - or outright define:
The issues being talked about – and the ones being avoided
What the situation actually is
Who the players are
How large or narrow the playing field is
What the call to action is
Potential next steps and options
“A story should have a beginning, a middle, and an end… but not necessarily in that order.” ~Jean Luc Godard
A good storyteller knows the frame is everything because it drives our motivation and steers our actions. A GREAT storyteller knows that there are infinite ways to combine the facts to create an equally infinite number of stories. And they do it.
Frame. Reframe. And again… again. Which frame - and therefore story - will be most useful to you in this moment? You get to choose.